Hello, I’m Tricia Bayne.
Austin, Texas Product Designer specializing in financial and identity protection experiences where trust and clarity matter most. I design consumer products that turn uncertainty into confidence through user research, iterative testing, and measurable results.
Identity Health Score
Machine learning transforms Dark Web alerts into protection
Personalized risk scoring drove 68% higher engagement and 12% fraud reduction.
Digital Identity Manager
Drive enrollment by giving users control and peace of mind
Digital Identity Manager is a privacy feature with a free scan and an integrated upgrade path.
FICO Score Planner
Empower users to achieve their credit goals
Credit insights and personalized plans to help consumers track and achieve their goals.






