Hello, I’m Tricia Bayne.

Austin, Texas Product Designer specializing in financial and identity protection experiences where trust and clarity matter most. I design consumer products that turn uncertainty into confidence through user research, iterative testing, and measurable results.

Identity Health Score

Machine learning transforms Dark Web alerts into protection

Personalized risk scoring drove 68% higher engagement and 12% fraud reduction.

Digital Identity Manager

Drive enrollment by giving users control and peace of mind

Digital Identity Manager is a privacy feature with a free scan and an integrated upgrade path.

FICO Score Planner

Empower users to achieve their credit goals

Credit insights and personalized plans to help consumers track and achieve their goals.

Copyright © 2025 Tricia Bayne

Copyright © 2025 Tricia Bayne

Copyright © 2025 Tricia Bayne